Dear Lorna's Laces,

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(An email I sent to Lorna's Laces last night):

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Hi there,

I realize that with hand-dyed yarns there's going to be some differences in colorways from lot to lot, but I'm just curious about the color swatch of "Baltic Sea" you have displayed on your webpage, which is so far removed from the "Baltic Sea" I've recently purchased, I would venture to suggest that you might consider creating a brand new name for the color scheme that "Baltic Sea" has become.

Please see attached photos as examples -- one of your website's color swatch of "Baltic Sea", one of my knitted swatch of that yarn. Wouldn't you agree that they are very far removed from being the same colorway?

I do not send this email to complain in any way -- your yarns are just lovely. I am just concerned for those who purchase their yarn on the internet and get something completely different from what they expected. It appears that either the colorway has drifted quite a bit, or else the colors are not represented very well on the webpage.

Just an observation.

Thanks for listening.

Sincerely,

Mary

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(Their response to me this morning):

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Thanks Mary!

We really appreciate the input. I think the issue here has more to do with the website image than with the yarn you are knitting with. In order to correct that, we are in the midst of revamping the site. All the new photography was done the week of March 6. Now it’s in the hands of the keyliners, retouchers and web magicians. With any luck, we’ll have the new images up in the next couple of weeks.

Best regards,

Beth Casey
President
Lorna's Laces Yarns
4229 N. Honore Street
Chicago, IL 60613
773.935.3803 ph
773.935.3804 fax
http://www.lornaslaces.net/

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Now that's what I call customer service!